Building GTY: Why We’re All in on Clean Performance

Apr 14

Picture this: Sean, Devon, and I are crammed around a small round table in a cramped workspace in Sean’s old apartment building, tossing around ideas on what type of supplement company we would be. It’s tougher than it sounds. It’s like deciding to start a cybersecurity company—do you focus on cloud security, digital forensics, managed services? Just saying “we’re a supplement company” wasn’t enough. We needed an identity. We needed a brand.

So, what did we want to build? We knew we didn’t want to be that hardcore brand with atomic bombs and raging bears screaming on the label. But we also weren’t about to become some generic wellness company disconnected from hard work or real fitness goals. Our vision started to become clear: GTY Performance would fuel fitness, recovery, and everyday life. We wanted to power real progress—rep by rep, mile by mile.

From day one, we agreed we’d never cut corners to save a buck. Our supplements would use the best-sourced, clean, and natural ingredients. You can get junk food almost anywhere, but when you choose GTY, we want you to know you’re getting quality—no artificial flavors, no fake sweeteners, all natural. Our north star became creating supplements we’d feel confident and proud to give to our parents, siblings, girlfriends, and friends to take every single day.

You can feel the difference between natural and artificial ingredients. Think about a long road trip where you stock up on candy, chips, and fast food to survive the miles. It tastes amazing in the moment—maybe even keeps you from slamming your head against the window after seven hours—but you feel sluggish and gross for days afterward. Why? Because you’ve been fueling your body with junk.

Now imagine that with supplements. If your electrolyte powder, pre-workout, or protein shake is loaded with artificial sweeteners and flavors, you’re dumping the same kind of junk into your system. Taking 2-3 scoops a day of that stuff? It’s no wonder you might feel off—bloated, tired, or just not yourself. Your supplements should lift you up, not drag you down.

That’s why we’re so passionate about keeping GTY’s products clean. Most people who use supplements rely on a core trio—electrolytes, pre-workout, and protein powder—to power their fitness journey. If all three are packed with artificial ingredients, you’re adding multiple servings of junk to your day, on top of whatever else you’re eating. That’s not progress—it’s a setback.

We get it: some folks think high-quality, natural supplements come with a catch—like they’ll taste like chalk or feel gritty. But remember what we said about being proud to give our supplements to our family? Do you think my parents, siblings, friends, or girlfriend would hold back if our products tasted like sand? Absolutely not—they’d roast my soul, and they’d be right to! We believe eating what’s good for you shouldn’t be a chore. It’s not about choking down boiled spinach with a forced, teary smile. It’s about finding fuel that’s just as healthy as it is enjoyable. Our supplements are crafted to taste great without compromising quality, so you can look forward to every sip and scoop. This is why we’re all in on clean performance.

And that’s exactly what we’re going to deliver. Make sure to look our for HydraNu dropping later this month!

HydraNu is an all-natural hydration supplement that blends essential electrolytes—including 800 mg of sodium—with nootropics like Lion’s Mane, Rhodiola Rosea, and Panax Ginseng for sharper focus and mental clarity. Third-party tested and GMP-certified, it delivers top-tier hydration without caffeine, helping you perform at your best.

Have a great week!